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With More Than 70% of Advisors Using Modelsi, Fidelity® Expands Availability and Flexibility of Its Model Portfolios

Release Date: 26 Oct 2020   |   BOSTON
Company News: Financial

Fidelity’s Target Allocation Class I Series Models Collectively Outperformed an Average of 95% of Peers as of September 2020*

Fidelity Model Portfolios Now Available on 16 Platforms and Integrated into Wealthscape℠ Modeling & Rebalancing Tool

BOSTON--(BUSINESS WIRE)-- Fidelity Institutional℠today announced that Fidelity Model Portfolios, which provide high-quality institutional money management strategies to advisors, are now available on 16 platforms including Envestnet, Orion Portfolio Solutions and Orion Communities, the Riskalyze Partner Store, SMArtX Advisory Solutions, GeoWealth and Fidelity platforms, delivering more flexibility for advisors by making it easy to access models where they do business. More than 70% of advisors currently use asset allocation models and Cerulli anticipates the model target segment could total as much as $7.6 trillion by the end of 2020.ii

“Model portfolios help advisors efficiently manage clients’ assets so that they can focus on personal connections and more ‘human’ elements of value, like financial planning and helping provide peace of mind,” said Matt Goulet, senior vice president for portfolio solutions at Fidelity Institutional. “Advisors can customize model portfolios for investors’ unique needs, and that balance of efficiency and customization is resulting in a growing appetite for models among advisors. We’re also seeing advisors become increasingly discerning when it comes to the model portfolios they select, and our target allocation models are outperforming the vast majority of their peers.”

Fidelity introduced its Model Portfolios in June 2018 with the launch of the Fidelity Target Allocation Class I Series. Since inception, that series has collectively outperformed an average of 95% of peers, as of September 30, 2020.*,1

More than 6,000 wealth management advisors are now subscribed to Fidelity Model Portfolio updates, a fourfold increase this year. Subscribers receive periodic updates on model reallocation rationales, market and model performance commentaries, and investing insights from Fidelity, as well as collateral on the models that they can easily share with clients.

“Model portfolios help our advisors be more productive in less time, so that they can dedicate more energy to high quality engagements with their clients, which is a key priority,” said Bill Monroe, vice president, MML Investors, Inc.iii

Fidelity is Making it Easier for Advisors to Customize Investments to Meet Client Needs

Fidelity Model Portfolios are now integrated into the Wealthscape℠ Modeling & Rebalancing tool, making it simpler for advisors to view, customize and allocate to Fidelity Model Portfolios. This allows advisors to spend less time managing portfolios and more time building client relationships. A recent Fidelity study pointed to the growing importance of portfolio modeling and rebalancing tools, with a quarter of advisors saying that such tools became more valuable since the start of the COVID-19 crisis, as advisors look for ways to increase productivity. iv

Fidelity is also now beginning to roll out customized model portfolios at both the advisor and firm levels, further empowering clients to deliver on their investors’ unique needs. These customizations can include vehicle replacements (e.g., ETF or mutual fund), preferences for certain managers, custom risk profiles and more.

Advisors can leverage Fidelity Model Portfolios as part of a standalone investment solution, or as a building block as part of a larger UMA (Unified Managed Account), with the UMA market expected to grow to an estimated $1.85 trillion by 2022.v A significant number of advisors using Fidelity Models are implementing models as building blocks, which gives advisors another way to customize investments and provide a simplified client experience.

Fidelity launched its model portfolios in 2018, and now offers 21 unique portfolios with various share class versions, including suites focused on core diversification, income generation, equity exposure and the application of the business cycle. The models include a mix of mutual funds and ETFs, as well as Fidelity and third-party products.

Fidelity regularly analyzes data from advisor portfolio reviews to provide insights on portfolio construction trends for advisors to consider when building and positioning portfolios. The latest analysis is available in this Trends in Portfolio Construction infographic.

Fidelity Model Portfolios are available to advisors at broker-dealers, registered investment advisors, banks and insurance companies. For more information, please visit

About Fidelity Investments
Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses we serve. With assets under administration of $8.8 trillion, including discretionary assets of $3.5 trillion as of September 30, 2020, we focus on meeting the unique needs of a diverse set of customers: helping more than 32 million people invest their own life savings, 22,000 businesses manage employee benefit programs, as well as providing more than 13,500 institutions with investment and technology solutions to invest their own clients’ money. Privately held for more than 70 years, Fidelity employs more than 45,000 associates who are focused on the long-term success of our customers. For more information about Fidelity Investments, visit

Past performance is no guarantee of future results. The % of Peers Beaten is an average for the aggregate of the 5 Fidelity Target Allocation (I) Model Portfolios. See Disclosure section for important details and individual Target Allocation portfolio rankings.


The content provided herein is general in nature and is for informational purposes only. This information is not individualized and is not intended to serve as the primary or sole basis for your decisions as there may be other factors you should consider. Fidelity Institutional℠ does not provide financial or investment advice. You should conduct your own due diligence and analysis based on your specific needs.

*Source: Morningstar Direct. Since Fidelity Target Allocation models launched in June 2018 they have outperformed, on average, 95% of peers as defined by their respective Morningstar Model Categories. Fidelity has not verified and cannot verify the accuracy of information from outside sources, which are self‐reported by participating investment managers. Rankings data of the Fidelity Target Allocation Model Portfolios for the time period shown were retrieved on 10/19/2020 and reflect all model peers with reported performance for the dates used, 06/01/2018 – 09/30/2020. The universe that the products are shown against is defined by Morningstar. The % of Peers beaten over the stated time frame is based on the percentile rank against each model peer group, displayed as the % of peers beaten for the Fidelity Target Allocation (I) Model Portfolios and stated as a collective average. Number of models per category listed in the chart. Past performance is no guarantee of future results. Multiple share classes of a fund have a common portfolio but impose different expense structures.

1 year


Since Inception


% Managers Reporting

as of 10/19/2020

Inv. Ranked

Avail. Universe1

% Reported

% Peers Beaten

Inv. Ranked

Avail. Universe2

% Reported

% Peers Beaten

Morningstar Category: US Model Allocation 15% to 30% Equity







Fidelity Target Allocation 20/80 (I)



Morningstar Category: US Model Allocation 30% to 50% Equity







Fidelity Target Allocation 40/60 (I)



Morningstar Category: US Model Allocation 50% to 70% Equity







Fidelity Target Allocation 60/40 (I)



Morningstar Category: US Model Allocation 70% to 85% Equity







Fidelity Target Allocation 70/30 (I)



Morningstar Category: US Model Allocation 85%+ Equity







Fidelity Target Allocation 85/15 (I)












1 The available universe is based on the number of Model Portfolios that have an inception date prior to 10/01/2019. For the categories 15%-30% & 85%+ Equity, there are 2 and 1 models respectively that have never reported performance data to Morningstar and have therefore been removed from the Available Universe.
2 The available universe is based on the number of Model Portfolios that have an inception date equal to or earlier than the Fidelity Target Allocation (I) Model Portfolios, 06/01/2018. For the category 15%-30% Equity, there are 2 model portfolios that have never reported performance data to Morningstar and have therefore been removed from the Available Universe.
3 The % of Peers Beaten for the "Total" is an average for the aggregate of the 5 Fidelity Target Allocation (I) Model Portfolios.

This document does not make an offer or solicitation to buy or sell any securities or services and is not investment advice. Fidelity does not provide legal or tax advice and we encourage you to consult your own lawyer, accountant or other advisor before making an investment. Information provided in this document is for informational and educational purposes only.

To the extent any investment information in this material is deemed to be a recommendation. It is not meant to be impartial investment advice or advice in a fiduciary capacity and is not intended to be used as a primary basis for you or your client's investment decisions. Fidelity and its representatives may have a conflict of interest in the products or services mentioned in this material because they have a financial interest in them, and receive compensation, directly or indirectly, in connection with the management, distribution, and/or servicing of these products or services, including Fidelity funds, certain third-party funds and products, and certain investment services.

The Fidelity Model Portfolios are made available to financial intermediaries on a non-discretionary basis by Fidelity Institutional Wealth Adviser LLC (“FIWA”) a registered investment adviser or by Fidelity Distributors Company LLC (“FDC”), a registered broker-dealer, (collectively “Fidelity”). Fidelity is not acting as a fiduciary or in any advisory capacity in providing this information. The information is designed to be utilized by you solely as a resource, along with other potential sources, in providing advisory services to your clients. You are solely responsible for determining whether the Models, the investment products included in the Models, and the share class of those products, are appropriate and suitable for you to base a recommendation or provide advice to any end investor about the potential use of the Models.

© Morningstar, Inc. All Rights Reserved. The Morningstar ranking information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Morningstar is a registered trademark of Morningstar, Inc., and is not affiliated with Fidelity Investments. Although rankings are risk adjusted, for a complete discussion of each fund's risk, please consult the fund prospectus.

Third party marks are the property of their respective owners; all other marks are the property of FMR LLC. Third parties referenced herein are independent companies and are not affiliated with Fidelity Investments. Listing them does not suggest a recommendation or endorsement by Fidelity Investments Fidelity trademarks and service marks are the property of FMR LLC or its affiliated companies.

Fidelity Institutional℠ provides investment products through Fidelity Distributors Company LLC; clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 245 Summer St., Boston, MA 02210.


© 2020 FMR LLC. All rights reserved.

i The Cerulli Report | U.S. Asset Allocation Model Portfolios 2020
ii The Cerulli Report | U.S. Asset Allocation Model Portfolios 2020
iii The experience of this client may not be representative of the experiences of all clients and is not indicative of future success.
iv The 2020 Fidelity Financial Advisor Community COVID Series - Technology Study. The study was an online blind survey (Fidelity not identified) and was fielded during the period July 10th thru July 16th, 2020. Participants included 422 advisors who manage or advise upon client assets either individually or as a team, and work primarily with individual investors. Advisor firm types included a mix of banks, independent broker-dealers, insurance companies, regional broker-dealers, RIAs, and national brokerage firms (commonly referred to as wirehouses), with findings weighted to reflect industry composition. The study was conducted by an independent firm not affiliated with Fidelity Investments.
v Source: Cerulli, “U.S. Managed Accounts 2019: The Challenge of New Platforms,” June 2019

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Source: Fidelity Investments

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