Skip to content

Fidelity® Study Reveals Teens Think Investing is Important, But Fewer Than 1 in 4 Have Actually Started

Release Date: 06 Sep 2023
Research: General
  • New Free Fidelity Youth (TM) App Furthers Fidelity’s Commitment to Supporting the Next Generation by Helping Teens Build Financial Confidence and Get Started with Saving, Spending, and Investing

BOSTON, September 6, 2023 – The majority of teens (75%) age 13-17 say investing is important to them, but fewer than 1 in 4 (23%) have actually started, according to Fidelity’s 2023 Teens & Money Study. The report reveals more than half (51%) of teens feel eager or well-informed when it comes to financial topics like saving, spending, or investing. Despite that enthusiasm, nearly a third (31%) of teens who haven't started investing but plan to in the future believe they're too young to start.

To help teens build confidence and learn how to take control of their finances, Fidelity today announces the launch of Fidelity Youth, a new free app designed to help teens manage their own money while building valuable life-long financial skills. The app builds on the existing Fidelity YouthTM Account with a user-friendly interface and enhanced features to help teens build a sense of autonomy and put their financial learnings into practice.

“Every teen should not only have access to financial education but should also be given the tools to turn that education into action in a safe and trusted environment. Through the launch of the Fidelity Youth app, even more teens will have the opportunity to jumpstart their financial journey,” said David Dintenfass, head of emerging products and segments at Fidelity. “The demand for our Youth Account offering exceeded our expectations and showed us that teens are eager to take control of their money. The new app further positions Fidelity to support teens along that journey in a secure digital experience tailored to their needs.”

Originally launched in 2021, the Fidelity YouthTM Account was the first brokerage account designed exclusively for teens. Like the original offering, the new app allows parents and guardians to monitor the teen’s activity, opening the door for more financial conversations at home. The Fidelity YouthTM app is packed with features designed to help teens manage their money and learn more about their finances:

  • Learn: Through digestible videos and helpful articles and tools, teens can get financial basics, put them into practice, and prepare for their future.
  • Organize: Teens can create custom money buckets to organize their money and set up rules to automate saving, introducing them to the basics of budgeting and categorizing their spending and saving.
  • Invest: According to the Teens & Money study, 90% of teens see investing as a way to save for their future. With the Fidelity Youth app, teens can buy mutual funds, stocks, and ETFs directly in the app for as little as $1 with fractional shares.
  • Earn: Teens can earn money by taking actions in the app, such as completing learning modules and referring friends. Teens who open and activate a new Fidelity YouthTM account will also receive a $50 reward to help kickstart their financial journey.

“We designed the app with a teen-friendly look and feel, a streamlined account opening process, easily accessible spending and saving features, and tailored educational content front and center,” said Kelly Lannan, SVP of emerging customers at Fidelity. “We aim to meet our customers where they are and creating a standalone mobile experience designed for teens allows us to do just that.”   

The launch of the Fidelity Youth app is the latest step in Fidelity’s ongoing commitment to educating and supporting the next generation of investors through all of life’s important milestones. Earlier this year, the firm launched its first-ever educational Roblox experience – Pancake Empire Tower Tycoon – designed to introduce young users to real-world money situations of spending, saving, and investing. Fidelity also prioritizes providing access to education for all through programs like Invest in My Education (ME), a $250M social impact initiative that provides ongoing support to historically underserved students. The firm has also served more than 500,000 students with financial literacy teacher trainings through Fidelity Financial Forward®, an education and support program for K-12 students and teachers. To make further progress on closing the financial literacy gap, Fidelity is working with several schools to pilot a new university program combining online and in-person education and digital resources to help college students make better money decisions now and in the future.

Teens and parents can learn more about the Fidelity Youth app and download it here. Learn more about all the ways Fidelity is helping the next generation of customers with education, products & services, and opportunities to join money conversations on TikTok, Instagram, Reddit and other channels. 

About Fidelity’s 2023 Teens & Money Study

This study presents findings of an online survey among a sample of 2,081 respondents ages 13-17 years old. Fielding for this survey was completed between June 1-11, 2023, by Big Village, which is not affiliated with Fidelity Investments.

About Fidelity Investments

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. With assets under administration of $11.7 trillion, including discretionary assets of $4.5 trillion as of June 30, 2023, we focus on meeting the unique needs of a diverse set of customers. Privately held for over 75 years, Fidelity employs over 70,000 associates who are focused on the long-term success of our customers. For more information about Fidelity Investments, visit

Important Information

The Fidelity YouthTM app is free to download. Fees associated with your account positions or transacting in your account apply.

Keep in mind that investing involves risk. The value of your investment will fluctuate over time,

and you may gain or lose money. 

Fidelity Investments and Fidelity are registered service marks of FMR LLC. Fidelity Youth is a trademark of FMR LLC.

# # #

Fidelity Brokerage Services LLC, Member NYSE, SIPC,  900 Salem Street, Smithfield, RI 02917

Fidelity Distributors Company LLC,  500 Salem Street, Smithfield, RI 02917

National Financial Services LLC, Member NYSE, SIPC,  245 Summer Street, Boston, MA 02110


©2023 FMR LLC. All rights reserved.

adding all to cart
False 0
File added to media cart.