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Fidelity Health Marketplace(SM) Expands to Colorado, Bringing More Benefit Choices to Small and Midsized Businesses


BOSTON — Fidelity Investments® today announced that Fidelity Health MarketplaceSM, which offers insurance broker services and one-stop access to health and wellness benefits to small and midsized businesses and their employees, has expanded into Colorado. Fidelity Health Marketplace offers employers and their employees year round support and an extensive network of national and regional medical, dental, vision, life and disability benefits in addition to tax-savings options and access to wellness tools and programs; all in an integrated view with retirement benefits and payroll. The marketplace already operates in New York, Massachusetts and California.

"Colorado’s capital, Denver, was recently named the nation's top city for careers and businesses by Forbes1," said Joe Laurin, president of Fidelity Health Marketplace. "The presence of our marketplace, which lowers benefits costs and improves access to benefits, fills the growing need for competitive benefits programs to support the growth of small to midsized companies in Colorado's thriving business community."

Fidelity Health Marketplace combines traditional broker services and a web-based technology solution to bring more choice and lower costs for employers and their employees at a time when both groups are very concerned about the future of health insurance benefits. A recent Fidelity survey2 that included both employees and employers found that 76% of consumers are concerned that healthcare will increase in cost and complexity. The survey found that employers are also concerned about costs, but they also worry about attracting and retaining talent. In fact, 60% of them are concerned about how competitive their benefits are versus other employers.

"Colorado has a strong business climate with a highly-educated workforce," said Laurin. "We understand that providing a comprehensive benefits package is an important part of attracting and retaining talent in today's competitive employment market. Our solution enables employers to keep costs down and ease the administrative burden of managing a benefits program."

Fidelity Health Marketplace has signed on key regional and national insurance carriers in Colorado including Anthem Blue Cross Blue Shield© and Cigna©, among others. The marketplace offers a full suite of services beginning with traditional broker support to assist clients in determining the right plans to offer their employee base and a decision support tool to help employees select benefits. It is also integrated with Fidelity NetBenefits®, offering employees a single access point to view and manage all of their health and financial benefits, including the Fidelity HSA® and Fidelity Payroll Solutions. The platform offers an integrated enrollment experience, pre-configured connections to a network of insurance carriers, and a range of health and other ancillary benefits.

For more information on Fidelity Health Marketplace, please click here or follow us on Twitter @Fidelity_Health. Fidelity Investments employs about 800 associates in Colorado, staffing its Personal Investing Regional Center in Greenwood Village, Asset Management division in Denver, Workplace Investing operations and five Investor Centers along the Front Range.

About Fidelity Health Marketplace

Fidelity Health Marketplace offers one-stop-shop experience that seamlessly integrates health benefits, retirement savings plans, payroll and tax savings accounts like HSA and FSAs, to small and midsized businesses. Our no cost platform streamlines annual enrollment and benefits administration to save time and money. We offer employers the ability to choose from an extensive network of national and regional medical, dental, vision, life and disability benefits, tax-savings options and access to wellness tools and programs and a decision tool to help employees select benefits, all backed by Fidelity’s customer service and year round support. Fidelity Health Marketplace is a Fidelity Investments company. For more information, please visit

About Fidelity Investments

Fidelity's mission is to inspire better futures and deliver better outcomes for the customers and businesses we serve. With assets under administration of $5.5 trillion, including managed assets of $2.1 trillion as of October 30, 2016, we focus on meeting the unique needs of a diverse set of customers: helping more than 25 million people invest their own life savings, nearly 20,000 businesses manage employee benefit programs, as well as providing nearly 10,000 advisory firms with investment and technology solutions to invest their own clients' money. Privately held for 70 years, Fidelity employs 45,000 associates who are focused on the long-term success of our customers. For more information about Fidelity Investments, visit

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